How to Develop An Offline Marketing Strategy

January 24th, 2012

If you are like most internet marketers, you probably spend your entire marketing budget on online marketing methods. How much do you spend every month on things like PPC advertising, outsourcing SEO, paying for ezine or banner ads or other online marketing methods? Have you ever considered using some of your marketing budget to market your business offline as well as online? Remember, clients are everywhere! So if you only market on the internet, think of how many possible customers you are missing! Many internet marketers don’t even know how to begin marketing offline. There are some well-tested strategies for marketing offline; we’ll explore of few of them here.

Direct mail is still an advertising technique with huge potential. This is the simple practice of sending out fliers, letters or postcards with a promotional message. One way to reduce the cost of this is to make your own letters, fliers or postcards and print them out on your own printer. Postage is another expense you have to consider; if you use postcards instead of brochures or letters, this will be less.

Think of what physical businesses might want or need what you are selling; these can make good potential customers. You might even try sending out mail to “civilians” (aka non business owners). Before you do any direct mail marketing, find out what laws apply about who you are allowed to send mail to. Riders of public transportation have a unique opportunity. People out in public are always checking out someone else’s clothes so use yours to advertise your website. The cost of this is inexpensive. Many printing companies will allow you to have a few free samples as an incentive to use their service.

When your free t-shirt or backpack is ready you can now wear or carry it outside with you; people will notice a website URL on a t-shirt and read any message you have included. People will be curious as to what the website is about that you have printed on your shirt or bag and may even visit the site right then and there from their cell phone.

Adding your ads to the bulletin board you come across in libraries and grocery stores is another technique that shouldn’t be ignored. These boards are free to place your ads on. And during holidays you can expect your fliers to be seen by thousands of people. Most the people that enter a library or store stops and takes a look at the bulletin board; your ad can be one of the ones they see. For being a free method it sure does work wonders with bringing traffic to your site.

Offline marketing goes a lot deeper than this. You have to remember that offline the entire world is your playground. With offline marketing you can get more exposure than you have ever dreamed about getting from the internet. There are people out there that don’t use computers to search but if you can get your URL in front of them with something interesting then even they will find their way to your site. If you can learn to use other mediums along with the internet to create a far reaching system then you are starting to get a feel of what marketing is all about. Finding new traffic sources is one of the main components to consistent growth. If you want to join to ranks of the marketing elite then you should give offline marketing some serious consideration.

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